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JIABAO CULTURE COMPANY PROFILE 2026
CANTON · CHILE · COLOMBIE · THAÏLANDE · EUROPE
Cultural IP,
voices of the world.
CLARUS & BEATUS NOTONLY DESIGN ARTIST HAUZE BONUM & DECUS
OFFICE · CANTON — CREATOR MARKETS · CHILE, COLOMBIA, THAILAND — STARTING · EUROPE — OFFICE · CANTON — CREATOR MARKETS · CHILE, COLOMBIA, THAILAND — STARTING · EUROPE —
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JIABAO CULTURE — CANTON · CHINA
CONTENTS
02
01
Who we are
p. 03 – 05
02
Cultural IP
p. 06 – 11
03
From IP to creators
p. 12 – 17
04
Built to go global
p. 18 – 19
JIABAO CULTURE02 / 19
01 · WHO WE ARE
Born from brand
design, serving
cultural IP Cultural IP
and brands
worldwide.

After ten years as a brand design studio, Jiabao Culture has been designing identities, exhibitions, merchandise and events for cultural IP and international brands since 2016. Since 2025, we bring that craft to creators worldwide, taking Chinese brands global.

20
years in design
& culture
100+
clients
served
240
creators activated
for MG
9 600+
accounts in
our network
JIABAO CULTURE · CANTON · CHINA01 · WHO WE ARE03 / 19
01 · WHO WE ARE — OUR JOURNEY
OUR JOURNEY
BEFORE 2016
Ten years as a brand design studio
2016
Zhejiang International Circuit: brand identity, 2 international awards
[YEAR]
Pompeii world tour (Shanghai); Van Gogh Alive, China premiere
2020-22
Artist Hauze settles in China, then 10 stores in Japan
2023
Bonum & Decus, French-registered company
2024
Forbidden City – Palace of Versailles project, 60 years of France-China relations
2025
Launch of the creator & artist business
2026
MG in Chile and Colombia, AIMA and NIU in Thailand; first steps in Europe
DESIGN & CULTURAL IPINTERNATIONAL · GOING GLOBAL
JIABAO CULTURE · CANTON · CHINA01 · WHO WE ARE04 / 19
01 · WHO WE ARE — OUR ECOSYSTEM
OUR ECOSYSTEM
CULTURAL PROJECTS & EVENTS
Clarus & Beatus
Cultural projects & events
BRAND DESIGN STUDIO
Notonly Design
Brand design studio
OWN FRAGRANCE BRAND
Artist Hauze
Own fragrance brand
FRENCH-REGISTERED COMPANY
Bonum & Decus
French-registered company
9 600+
Global creator & artist network
9,600+ accounts in Chile, Colombia and Thailand, Europe starting — serving every activity of the group —
JIABAO CULTURE · CANTON · CHINA01 · WHO WE ARE05 / 19
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02
CULTURAL IP
WHAT WE DO FOR AN IP ↓
01 BRAND IDENTITY · VIS → CIS 02 EXHIBITIONS 03 MERCHANDISE & SOUVENIRS 04 EVENTS & SHOWS 05 COMMUNICATION
02 · CULTURAL IP06 / 19
CAS · CASE 01
02 · CULTURAL IP
POMPEII,
world tour
POMPEII WORLD TOUR · SHANGHAI
Exhibition delivery in Shanghai and creation of a merchandise range: identity, objects, packaging.
EXHIBITION
MERCHANDISE
IDENTITY
JIABAO CULTURE · CANTON · CHINA02 · CULTURAL IP07 / 19
02 · CULTURAL IP — CASE 02
VAN GOGH ALIVE,
China premiere
CHINA PREMIERE · SHANGHAI
Immersive exhibition: delivery in Shanghai, spatial design and a merchandise collection around Van Gogh's work.
Immersive exhibition
Spatial design
Merchandise
JIABAO CULTURE · CANTON · CHINA02 · CULTURAL IP08 / 19
CASE 03
02 · CULTURAL IP
CIRCUIT
INTERNATIONAL
OF ZHEJIANG
ZHEJIANG INTERNATIONAL CIRCUIT
Complete identity system for a new FIA circuit in China, awarded two international prizes in 2016.
Identity
Visual
Guidelines
Objects
JIABAO CULTURE · CANTON · CHINA02 · CULTURAL IP09 / 19
02 · CULTURAL IP — CASE 04 · THE NEW MISS DIOR LAUNCH PARTY
MISS DIOR,
launch party in Shanghai
DIOR · MISS DIOR — SHANGHAI — FENDI · THE CHINA PEEKABOO — BEIJING — BIOTHERM · HEALING FOUNTAIN — SHANGHAI — FARFETCH × BAZAAR — GALA DINNER — BEIJING —
FENDI
The China Peekaboo · Pékin
BIOTHERM
Healing Fountain · Shanghai
FARFETCH × BAZAAR
Gala dinner · Beijing
JIABAO CULTURE · CANTON · CHINA02 · CULTURAL IP10 / 19
IN PROGRESS · COMING SOON
New cultural-tourism and live-show IP projects are in development.
JIABAO CULTURE · CANTON · CHINA02 · CULTURAL IP11 / 19
03
FROM IP TO CREATORS
As Chinese brands rise internationally, our cultural craft has opened up to creators worldwide. Since 2025, our network has been growing in Latin America and Southeast Asia, and the European market is off to a solid start.
Chinese car exports have more than tripled since 2021
Million vehicles · China car exports, M units
2+
2021
3+
2022
4,91
2023
5,86
2024
7+
2025
32,55 Md$
Global influencer marketing market in 2025
Sources: CAAM, via SCIO (2021-2023) and Gasgoo (2024-2025); Influencer Marketing Hub (2025).
JIABAO CULTURE · CANTON · CHINA12 / 19
03 · FROM IP TO CREATORS — WHY US
WHY US
01
Cultural IP content
Dior, Pompeii, Van Gogh: ten years of cultural and luxury projects.
02
A global creator network
9,600+ accounts in Chile, Colombia and Thailand; 240 creators already activated for MG; Europe is starting.
03
Local roots
French-registered company, French-speaking team (B1-C1), partner law firm in Paris.
JIABAO CULTURE · CANTON · CHINA03 · FROM IP TO CREATORS13 / 19
03 · FROM IP TO CREATORS — GLOBAL CREATOR NETWORK
GLOBAL NETWORK
221
Chile
creators activated for MG, May-Sept 2026
854
Colombia
creators in the pipeline across 12 verticals, 19 signed for MG
8 779
Thailand
listed accounts for AIMA and NIU, incl. 5,857 ranked creators
EUROPE
A solid start
the European market is being built step by step
5,857 creators by audience size
MEGA · 1 M+1 025
MACRO · 500 K – 1 M882
MID · 100 K – 500 K1 667
MICRO · 10 K – 100 K2 283
Platforms: TikTok · Instagram · YouTube · Facebook
Thailand: 61% of creators exceed 100,000 followers
Source: Thailand creator registry, waves 1-2, October 5, 2026
JIABAO CULTURE · CANTON · CHINA03 · FROM IP TO CREATORS14 / 19
03 · FROM IP TO CREATORS — HOW WE WORK
HOW WE WORK
01
Analysis
Market, audience, competition
02
Strategy & creation
Concept, messages, calendar
03
Creator selection
5-criteria scoring grid
04
Co-creation
Official visuals adaptation, teardown videos
05
Distribution & events
Shared ad codes, in-person launches
06
Review
Impressions, reach, engagement; feeding the next analysis
FORMATS
Official visualsReelsTikTok videosStories Teardown videosIn-person launches3-6 month ambassador programs
Platforms: TikTok · Instagram · YouTube · Facebook
JIABAO CULTURE · CANTON · CHINA03 · FROM IP TO CREATORS15 / 19
03 · FROM IP TO CREATORS — CASE · MG CHILE (SAIC MOTOR)
CASE · MG IN CHILE
221
221 creators, 6 campaigns, 5 months — CREATORS PER CAMPAIGN · MAY - SEPT 2026
MG4 URBAN / S5
official visuals
June 2 launch
in-person
HS Hybrid+
ambassadors
ZS HEV
teardown videos
MG3 PINK
content
MG3 Racing
videos
48
creators at the June 2 launch
3-6
months behind the wheel for 75 ambassadors
Extended to Colombia: 19 creators signed for MG.
In preparation: MG × PUBG, November 2026.
JIABAO CULTURE · CANTON · CHINA03 · FROM IP TO CREATORS16 / 19
03 · FROM IP TO CREATORS — RESULTS & CLIENTS
RESULTS & CLIENTS
240
creators activated
9 600+
accounts in our network
3
active countries, Europe starting
4
platforms
TRUSTED BY — MG · SAIC MOTOR — BAIC — ARCFOX — BYD — HUAWEI — JETOUR — LEAPMOTOR — AIMA — NIU — TRUSTED BY — MG · SAIC MOTOR — BAIC — ARCFOX — BYD — HUAWEI — JETOUR — LEAPMOTOR — AIMA — NIU —
MG · SAIC MOTORBAICARCFOXBYD HUAWEIJETOURLEAPMOTOR
— DRIVE YOUR FUTURE —
JIABAO CULTURE · CANTON · CHINA03 · FROM IP TO CREATORS17 / 19
04 · BUILT TO GO GLOBAL
BUILT TO GO
INTERNATIONAL
Artist Hauze
Fragrances born in Berlin, in China since 2020.
200+
points of sale
30
cities in China
10
stores in Japan
Founder Elise appears in an XPENG TV commercial.
Forbidden City ×
Palace of Versailles
Project for the 60th anniversary of France-China relations, 2024
60 YEARS
Bonum & Decus
French-registered company, at the heart of the European market.
subsidiary in France2023
French-speaking teamB1-C1
partner law firmPARIS
Office in Canton, China.
JIABAO CULTURE · CANTON · CHINA04 · BUILT TO GO GLOBAL18 / 19
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LET'S CREATE
TOGETHER.
Cultural IP partnerships Global creator campaigns Annual partnership Artist management
JIABAO CULTURE — OFFICE · CANTON, CHINA — JIABAO CULTURE — OFFICE · CANTON, CHINA — JIABAO CULTURE — OFFICE · CANTON, CHINA —
JIABAO CULTURE19 / 19